Introduction

Appguru Technology Pte. Ltd. respects your rights and our obligations regarding your privacy and personal information, and we provide this Privacy Policy to help you understand how we collect, use, share, store, and disclose your information we obtain when you are using Appguru Technology’s mobile games and related services.
THIS IS A LEGALLY BINDING AGREEMENT BETWEEN YOU AND APPGURU TECHNOLOGY BY DOWNLADING AND/OR INSTALLING APPGURU TECHNOLOGY GAMES, ACCESSING AND/OR USING APPGURU TECHNOLOGY SERVICE, YOU ACCEPT AND AGREE TO BE BOUND BY THIS PRIVACY POLICY. This Privacy Policy applies to any person or entity that uses the Appguru Technology Service.
Appguru Technology may amend, at our discretion, any portion of this Privacy Policy at any time by posting or displaying the amended Privacy Policy within and/or on Appguru Technology Games and Appguru Technology’s website. You will be deemed to have accepted such amendments by continuing to use the Appguru Technology Service. Except as otherwise stated, any such amendments will be automatically effective 30 calendar days after they are initially posted.

1. Information We May Collect
1.1. Information Received Through Your SNS Account.
When you use the Appguru Technology Service through your SNS account, such as Facebook or Google, you allow us to access and/or collect certain information from your SNS profile/ account as permitted by the terms of the SNS Platform and your privacy setting thereon. The information you allow us to access varies depending upon the Appguru Technology Service you use as well as the terms of the SNS Platform and your privacy setting thereon. For example, Appguru Technology may access and/or collect some or all of the following information from your SNS profile/account when you use or connect to the Appguru Technology Service through your SNS account:
• your first and last name
• your profile picture or its URL
• your user ID number, which is linked to publicly available information such as name and profile photo
• the user ID numbers and other public data for your friends
• the login e-mail you provided to that SNS when you registered
• your physical location and that of your access devices
• your gender
• your birthday
(collectively, the “SNS Information”)
By using the Appguru Technology Services through your SNS account, you are authorizing Appguru Technology to collect, store, and use your SNS information in accordance with this Privacy Policy as well as the terms of the SNS Platform and your privacy setting thereon.

 1.2. Information You Provide To Us Directly.
When you use any of the Appguru Technology Service (including through a SNS) we may collect the following information you provide to us directly:

Public Posting – Appguru Technology Games may allow you to interact with other users and/or post, share, communicate with, or otherwise transmit content publicly, such as message boards, news feeds, status updates, sending messages or invitations to other users, chatting with other users, and/or posting photo (collectively, “Public Postings”). Appguru Technology may collect and store archives of such Public Postings on Appguru Technology’s servers, and all Public Postings are subject to this Privacy Policy.
Customer Support Correspondence – When you ask our customer support team for assistance, we may collect and store from you the contact information as well as your payment information regarding the purchase of digital items of Appguru Technology Games to the extent reasonably necessary to provide customer support.
Promotional Events – Appguru Technology may offer you the opportunity to participate in promotional events regarding Appguru Technology Games through Appguru Technology Games, Appguru Technology websites, or third-party websites or platforms. If you choose to participate in such promotional events, we may collect and store the information you provide in connection with your participation in the event, such as your e-mail address or phone number, and we will use and/or disclose that information in accordance with this Privacy Policy unless stated otherwise. We may use information you provide to contact you for winner notification, prize delivery confirmation or other related purposes. Your entry in the promotional event may also result in your being added to our mailing lists as well as those of our promotional partners associated with such an event. The acceptance of a prize may require you to allow us to post publicly some of your information on Appguru Technology branded websites.
Telephone Number/ Technical & Usage Information Collected Through Automated Means When you access and/or use the Appguru Technology Service, we may collect
(a) your telephone number
(b) certain technical information about your mobile device, including MAC Address, IP Address and mobile device ID (except for iPhone’s unique identifier, “UDID”); and
(c) usage statistics about your interactions with the Appguru Technology Service.
Such information and usage data is collected through the use of server log files and/or tracking technologies. We may use “cookies”, advertising and web pages to analyze your use of our services, games, advertising and web pages, to customize, improve our services, games, advertising and web pages, to measure promotional effectiveness, and to promote trust and safety. E-mails and other electronic communications we send to you may contain code that enables us to track your usage of the communications, including whether the communication was opened and/or what links were followed (if any). You are always free to decline our cookies if your browser, device permits, although doing so may interfere with your use of some of our services, games, advertising and web pages. Please note that certain features of our services, games, advertising and web pages will not be available once cookies are declined.

2. How We Use the Information We Collect
Appguru Technology may use the information we collect through your use of the Appguru Technology Service for providing enhanced game services and promotional information regarding Appguru Technology Games. For example, we may use the information we collect in any of the following ways:

  • Creating your Game Account and managing the account information;
  • Informing you of (a) products, new products, services, features, promotions, enhancements, and updates regarding the Appguru Technology Service and (b) updates to the Appguru Technology Policy;
  • Promoting and facilitating your use of the Appguru Technology Service, including the targeted advertising, and affiliate marketing;
  • Marketing Appguru Technology Games to you, including sending you offers, promotion information, newsletters, local or push notifications, e-mail campaigns, and communications regarding new, improved or existing Appguru Technology Games;
  • Providing customer supports and responding user inquiries;
  • Fulfilling your request and/or order for Appguru Technology Games and our obligations under the Appguru Technology Policy;
  • Enabling user-to-user communication and interaction;
  • Soliciting your input and feedback to improve user experience;
  • Monitoring the technical functioning of the Appguru Technology Service;
  • Developing new and/or improved games, products, services or offerings;
  • Analyzing market trends and user traffic;
  • Trouble-shooting errors or issues with any of the Appguru Technology Service; and
  • Complying with applicable laws, regulations, or administrative orders.   

3. Sharing of Your Information
We may share your information with certain third party in the following circumstances:
Third Party Service Providers – Appguru Technology may provide your information with third party companies that perform services on our behalf, including, without limitation, data analysis, marketing services, promotional events, e-mail campaigns, hosting services, and customer service. Such third-party companies may access your personal information but are required to use it solely as directed by us for performing requested services.

Business Partners – Appguru Technology may share with Business Partners the information you provide about yourself, such as (1) your Profile Information, (2) your telephone number, (3) any technical and usage information we collect, and/or (4) gameplay information, to the extent that such disclosure may serve the above-mentioned purposes. We will take commercially reasonable efforts to ensure that Business Partners use your information shared by us in compliance with any applicable laws or regulations and solely for the above-mentioned purposes.

If you wish to no longer have your personal information used by the Business Partners for their marketing purposes you may contact us at cs@appguru.sg and we will facilitate your request to Business Partners.

Affiliate Marketing – Appguru Technology may share your information with third party companies for affiliate marketing associated with the promotion of Appguru Technology Game if such disclosure is reasonably necessary to conduct, administer, or fulfill such a marketing activity. We will take commercially reasonable efforts to ensure that such third party companies use your information shared by us in compliance with any applicable laws or regulation and solely for the above-mentioned purposes.

If you wish to no longer have your personal information used by third party companies for their market purposes, you may contact us at cs@appguru.sg and we will facilitate your request to the Business Partners.

Advertising of Third Party Products/Services – Appguru Technology will not actively share personal information with third party advertisers for their direct marketing purposes unless we obtain your consent. We may share (a) aggregated information (information about you and other Appguru Technology users collectively, but not specifically identifiable to you); (b) anonymous information; and (c) certain technical information (including IP Addresses, MAC Addresses for mobile devices and mobile device IDs) to develop and deliver targeted advertising in the third party advertiser’s website or application. We may also allow advertisers to collect these and similar types of information within the Appguru Technology Service and they may share it with us and/or use it for advertising. Advertisers may collect this information through the use of a variety of tracking technologies, including without limitation, like browser cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience).

Offer Walls – Appguru Technology or their purchase pages may display an “offer wall” that may be hosted by a third party offer wall provider. The offer wall allows third party advertisers to provide virtual currency to users in exchange for interacting with an advertisement or for completing a marketing offer that may include signing up for an account with one of those advertisers. These offers are not controlled by or made by Appguru Technology. These offers may be displayed to you based on certain technical information, such as your geographic area or anonymous demographic information. After clicking on one of these advertisements, you will no longer be on a site hosted by Appguru Technology. To properly credit user accounts and to prevent fraud, a unique identifier will be shared with the offer wall provider. This identifier is used to ensure proper crediting of your account, prevent fraud or duplicate offers and to resolve any customer service inquiries that may arise.

Safety, Security and Compliance with Law – Appguru Technology may disclose your information to certain third parties if we reasonably believe that: 

(a) we are required to disclose the information in response to legal process (e.g., a court order, search warrant or subpoena); 

(b) we are required to satisfy any applicable laws, regulations, or administrative orders;

(c) there is an emergency that poses a threat to the safety condition of you, another person, or general public; and

(d) such disclosure is reasonably necessary to protect the rights or property of Appguru Technology.

Sale or Merger – In the event that Appguru Technology undergoes a business transition, such as a merger, acquisition by another company, or sale of all or the substantiation portion of its assets, Appguru Technology may transfer all of your information you have provided, including personal information, to the successor organization in such transition. If material changes to Appguru Technology’s privacy practices will occur as a result of the business transition. Appguru Technology will notify you the business transition prior to transferring your personal information.

4. Change/Delete Your Information

Information We Receive From SNS 
To manage the information Appguru Technology receives about you from an SNS, you should change your privacy setting of the SNS in accordance with any applicable policy of the SNS.

5. Security of Your Information
Appguru Technology takes commercially reasonable security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, sensitive data that you share and we collect and store. Despite our efforts to enhance a security level of the Appguru Technology Service, we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We strongly encourage you not to share your account password with any third parties for any reasons. If you have questions regarding the security measures of the Appguru Technology Service, please contact us at cs@appguru.sg.

6. Questions
If you have any questions regarding our Privacy Policy and/or practices, please feel free to contact us by sending an email to cs@appguru.sg.